Tips in Building Outreach Partnerships

  • Allow time to cultivate partnerships and build trust; the process cannot be rushed. You want them to feel comfortable and to be forthcoming about how they can participate.
  • Prepare a Memo of Understanding that clarifies responsibilities and expectations for performance.
  • Explain to partners how media works and how they can leverage media as a strategic opportunity for their organizations
  • Understand the mission and work of your partner. This will enable you to construct appropriate activities for their engagement.
  • Partners should be engaged in meaningful activities – directed toward a real community need or gap in services
  • Keep partners informed. This should be an ongoing dialogue that lets them know what is happening, allows them to make necessary decisions, and informs them about new opportunities.
  • Don’t copyright outreach materials. You’ll increase campaign participation by allowing groups to customize the materials for their constituencies.
  • Discuss the timeline of the media campaign and its closure during your initial conversation with partners. Talk about how they can continue to use the campaign’s resources after the media phase has been completed.
  • If you plan to have only one outreach partner, find an organization that is broad-based in order to insure balance.
  • When submitting proposals for outreach funds, it is important to have identified key partners and defined the scope of work they will perform. These should be described in the proposal.