Eyes On The Prize

Nineteen grants were awarded to public television stations through support from the Corporation for Public Broadcasting. Nine additional grants were provided to Making Connections sites by The Annie E. Casey Foundation. The campaign stimulated creative collaborations between public television stations and dynamic local partners such as the Southern Christian Leadership Conference (SCLC), the Association of African American Museums, and the National Council of Churches USA. Total impressions from the campaign (including outreach broadcast, Web, materials distributed, promotion, and events) were more than seven million.

In collaboration with the National Black Programming Consortium, grants provided to Historically Black Colleges and Universities yielded original media-based works that addressed contemporary issues of civil rights, American history, and local and national leadership.

Outreach Extensions produced an Oral History Project Toolkit to assist youth and adults in adding the voices and commentary of those who took part in, observed, or were influenced by the Civil Rights Movement. The Toolkit provided step-by-step procedures, interview tips, and sample questions. A “how-to” workshop agenda assisted facilitators in guiding youth to conduct, record, and report on an oral history interview.